You are the watching eye, floating
above the glass casserole dish,
looking down on the even film
of coating grease.
The dish juts diagonal
from the bottom-left corner
into the center of the screen. It
holds nothing but grease,
a baked-on deficiency.
Post-consumer recycled content in
soothing citrus colour scheme: the bottle
tilts into the frame to give the eye
a full-on ogle at the branding.
Streaming liquid soap sparkles digitally, drops
toward the grease and
with this conflict impending
the ideal hand appears, curved delicately
around the yellow of a sponge. The hand
sweeps effortless on the hinge of an unseen elbow,
across the dish in a measured arc, and
the grease is cut. The hand waves
out of the picture and the eye is left to observe
the words falling from screen-top to pile
on the right margin:
Left to observe the grease itself,
the swath of clean
that is a small gate or an open window
to a fresh dimension previously inaccessible.
This is what the eye tells us:
there is not only
a great and untainted good, but
it is simple and cheap
and clamours for your desire.
is the pick of the litter.